Question

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.

In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.

When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻譯) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.

1.Why are trade names protected by law in many countries?

A．To make companies pay for naming service.

B．To help people choose the best products.

C．To present good images of the products.

D．To prevent good images from being copied.

2.What can we learn from the passage?

A. Many companies care about the cost of finding the right names.

B. Creative trade names can help companies to have a larger sale.

C. The government often does business with naming companies.

3.What’s the best title for the passage?

A．The Importance of Right Brand Names        B．The Development of Names

C．The Rules of Naming                     D．The Methods of Choosing Names

 

Answer 1

【答案】

1.D

2.B

3.A

【解析】

試題分析：這篇文章講述的是一個恰當的商標名在商業上有著非常重要的作用，與一個公司的成功有著很大的關聯。

1.細節題。根據文章In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying.可知，在許多國家，商標名由法律保護，是為了防止其他公司抄襲。故選D

2.細節題。根據文章Successful companies know how important the right brand names are for their development.可知，好的商標名能夠幫助公司更好的銷售產品。故選B

3.主旨題。這篇文章講述的是適當的商標名對一個公司的重要性。故選A

考點：社會現象類議論文

點評：議論文的作答，重在理解作者的感情色彩，作者所持有的觀點。首先對文章的大致意思進行了解。對于細節題，學生在理解全文的基礎上要對題目中關鍵字在文章中迅速定位，找到相對應的出處，答題比較問題中的陳述與原意的區別細心作答。