Question

[1]Online advertising is simply advertising that is done on the Internet. While it has a much shorter history than traditional advertising, the effects of online advertising can not be undervalued As more people turn to the Internet as a source for daily news, socialization and communication, more advertising dollars are likely to be spent. In fact, in a period of five years, from 2006 to 2010, online advertising                       6 percent of all money spent for advertising, to 12 percent or more.

[2]Online advertising is also quickly becoming a serious force for other types of advertising media to deal with. Newspapers and magazines all over the world are facing a number of different challenges, including loss of ad revenue (廣告收益). Many attribute (把……歸于) some of those struggles to online advertising, which is not only taking a share of the advertising, but a share of the audience as well.

[3]However, newspapers and magazines are not the only media dealing with lower revenue. The remarkable thing about online advertising is it gives the ads a much wider coverage and its globally wider coverage helps in making the advertisements reach more audiences. Furthermore, because of hypertext (超文本) linking, advertisers have the power to transport potential buyers directly to their site.

[4]Online advertising can be presented in many flexible styles. In some cases, it may not look like advertising at all. There was one case. A video that showed popcorn (爆玉米花) being popped by radiation which was put out from mobile phones was put on the website. While this was later revealed as a trick, the company that put the video online received a large amount of attention. The company sold earphones meant to help limit an individual’s exposure to radiation.

1.What is the main idea of the text? (no more than 7 words)

2.Fill in the blank in Paragraph 1 with proper words. (no more than 3 words)

3.Complete the following statement with proper words according to Paragraph 2. (within 5 words)

Traditional types of advertising media such as newspaper and magazines are suffering      

                because of the serious force of online advertising.

4.List two benefits of online advertising. (no more than 20 words)

①                      ②                  

5.What does the underlined word “it” in Paragraph 4 refer to? (withan 3 words)

 

Answer 1

【答案】

1.The effects of online advertising

2.increased from

3.loss of ad revenue

4.①It gives the ads a much wider coverage.

5.online advertising

【解析】

1.通讀全文可知，文章講述的正是網絡廣告的影響。

2.根據下文的6 percent of all money spent for advertising, to 12 percent or more.

3.根據第2段第三行including loss of ad revenue。可知很多傳統的廣告行業正在遭受收入的減少是因為網絡廣告的出現。

②It can transport potential buyers directly to their site.

4.根據文章第三段內容，尤其是第2行和第4行。

5.根據上文的Online advertising can be presented in many flexible styles可知這里的it就是指Online advertising。