Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers 43 become carried away. They forget what they regard as the boring side of business--- 44 that the customer remains a customer.
45 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the 46 company loses between 10 and 30 percent of its customers every year. In constantly changing 47 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the 48 implications. 49 the number of customers a company loses can make a big 50 in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to 51 increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is 52 more than five thousand dollars over ten years. A customer who receives a poor quality product or 53 on their first visit and 54 never returns, is losing the company thousands of dollars in 55 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 56 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 57 them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 58 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 59 , and may provide free word-of-mouth advertising. Retaining customers also makes it 60 for competitors to enter a market or increase their share of a market.”
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天天向上一本好卷系列答案
小學生10分鐘應用題系列答案科目：高中英語 來源：2011-2012學年湖北省孝感高中高二下學期期中考試英語試卷（帶解析） 題型：閱讀理解
After my brother died in an accident, my mother was in deep sadness. I was only a four-year-old girl at the time, but I still understood the sudden shift in my mom’s attitude towards safety. Suddenly everything around us was potentially dangerous. Overnight, the world had gone from a playground to a dangerous zone. I grew up with a lot of limits and rules. I couldn’t walk home from school by myself, even though everyone I knew already did. I couldn’t go to summer camp because what if something happened to me?
As I got older, the list of things of fear got longer. My whole life was divided into “things you should avoid”, and “things you needed to do in order to have a good, long life.” I became a natural worrier. I worry about things like getting cancer, losing my wallet, car accidents, earthquakes, and losing my job — disasters big and small, real and imagined.
The funny part is that you’d never know it by looking at my life. In fact, I’ve developed a rule for myself: If it scares me, then I have to do it at least once. I’ve done lots of things that my mom would have worried about: I’ve ridden a motorcycle; I’ve traveled —a lot. I’ve performed stand-up comedy, and I’m planning my second wedding.
There’s something else I don’t usually talk about, but it’s a cornerstone in my belief: When I was 14, my mother died suddenly in a car accident. At my mom’s funeral I remember making a choice. I could either live out the rest of my life trying to be “safe” or I could be brave enough to live out a fulfilling, exciting and, yes, sometimes dangerous life.
I worry that I may have betrayed(背叛) my mother by writing her in this light, but she has been a driving force in my life and, in the end I think she would have been proud of me. Courage isn’t a natural character of human beings. I believe that using courage is like developing a muscle. The more often I do things that scare me or that make me uncomfortable, the more I realize that I can do a lot more than I originally thought I could do.
Even though I inherited (繼承) my mother’s cautious nature. I’ve also come to believe that fear can be a good thing, if we face it. Believing that has made my world a less scary place.
【小題1】In the writer’s childhood, the limits and rules were used to ______.
| A．improve her behavior | B．develop her independence |
| C．be in memory of her dead brother | D．protect her from possible danger |
| A．She just ignores them. | B．She faces up to them. |
| C．She turns to her mother for help. | D．She does them with her friends. |
| A．the writer failed in her first marriage |
| B．nothing can make the writer afraid now |
| C．frightening things made the writer lose her self-confidence |
| D．the writer’s mother felt annoyed with her |
| A．Mothers influence their children much. |
| B．Fear is in fact not a bad thing. |
| C．Facing fear bravely produces courage. |
| D．The world is not as scary as people expect. |
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科目：高中英語 來源：2012-2013學年陜西西安市第一中學高二上學期期末考試英語試卷（帶解析） 題型：閱讀理解
MySpace, the social networking website, is different from other websites which only provide stories about other people. MySpace is a place that allows you to broadcast your own stories and personal information to as many people as you like. Started two years ago, it is a big source of information for and about American kids.
Teenagers and their parents feel very differently about it. Teens are rushing to join the site, not sharing their parents' worries. It signals yet another generation gap in the digital era.（數字時代）
For teenagers, it is reliable network to keep in touch with their friends. They will often list their surnames, birthdays, afterschool jobs, school clubs, hobbies and other personal information.
“MySpace is an easy way to reach just about everyone. I don't have all the phone numbers of all my acquaintances （熟人）. But if I want to get in touch with one of them, I could just leave them a message on MySpace.” said Abby Van Wassen. She is a sixteen year old student at Woodland Hills High of Pittsburgh, Pennsylvania.
Parents on the other hand are seriously concerned about the security problems of MySpace.
“Every time we hold a parents meeting, the first question is always about MySpace，” said Kent Gates, who travels the country doing Internet safety seminars (研討會)．The National Center for Missing and Exploited Children has received at least 288 MySpace related complaints, according to Mary Beth Buchanan, a lawyer in Pittsburgh.
“Your profile on MySpace shows all your personal information to anyone on the Web. And MySpace even lists this information by birthplace and age. It's like a free checklist（清單）for troublemakers and it endangers children，” Buchanan said.
【小題1】From the passage we can learn that MySpace ________.
| A．brings about the generation gap |
| B．is very careful about people's privacy |
| C．encourages you to list your personal information |
| D．lists the telephone numbers of your friends |
| A．Because MySpace has a bad influence on their children. |
| B．Because they don't want to pay so much money for MySpace. |
| C．Because it takes up too much of their children's spare time. |
| D．Because troublemakers can easily approach their children through the site. |
| A．negative | B．positive | C．optimistic | D．objective |
| A．Internet safety | B．MySpace | C．Generation gap | D．The digital era |
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科目：高中英語 來源：2011屆貴州省遵義四中高三畢業班第二次月考英語卷 題型：填空題
此題要求改正所給短文中的錯誤。對標有題號的每一行作出判斷：如無錯誤，在該行右邊橫線畫一個勾（√）；如有錯誤（每行只有一個錯誤），則按下列情況改正：
該行多一個詞：把多余的詞用斜線（ \ ）劃掉，在該行右邊橫線上寫出該詞，并也用斜線劃掉。
該行缺一個詞：在缺詞處加一個漏字符號（∧）,在該行右邊橫線上寫出該加的詞。
該行錯一個詞：在錯的詞下畫一橫線，在該行右邊橫線上寫出改正后的詞。
注意：原行沒有錯的不要改。
In my school six students punished for cheating in the mid-terms, but 【小題1】
this didn't stop some students from doing the same thing. In one day's 【小題2】
exams, on my way to home I heard some students talking with each other. "I 【小題3】 .
was too worried that I sent a message to everyone I know to ask the answers 【小題4】 .
of the questions on the politics exam paper." It's clear that many students 【小題5】
cheated. This six unlucky students became the "killed chickens", but the 【小題6】 .
"monkeys" were not frightened at all. More and more students start cheating 【小題7】 .
in school exams. That must be how so many students do well in the exams 【小題8】
at their own school, and fail in the college entrance examinations. I do hope 【小題9】
that useful measures could be taken stop cheating in exams. 【小題10】
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科目：高中英語 來源：2014屆河北正定中學高三上學期第一次月考英語試卷（解析版） 題型：書面表達
假設你是星光中學的李華，將參加主題為“Let’s Ride Bicycles”的英語演講比賽。請撰寫一份演講稿，主要內容可包括：目前汽車帶來的空氣污染、交通堵塞等問題；
騎自行車的益處，如節能環保，有利健康
參考詞匯：低碳生活（low-carton life） 節能（energy saving）
注意：1.詞數：120詞左右；演講稿開頭和結尾已給出，該部分不計入總詞數。
Good morning, everyone,
I am Li Hua from Xingguang Middle School. The topic of my speech is “Let’s Ride Bicycles”.
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Thank you for listening!
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科目：高中英語 來源：2013屆四川省資陽市高三第一次診斷性考試英語試卷（解析版） 題型：閱讀理解
She was dancing. My lame grandmother was dancing. I stood in the living room doorway, looking at her beautiful movements, absolutely shocked. She was the pet of the dancing world. And then she’d had her accident and it was all over. I had read that in an old newspaper article.
‘‘So… Your leg? I mean, how did your leg heal (恢復健全)?”
“To tell you the truth — my legs have been well all my life,” she sighed.
“But I don’t understand!” I said, “Your dancing career (事業)… You pretended all these years?”
‘‘Very much so, and for a very good reason.”
She thought for a while and then continued. “We were talking about engagement (訂婚) when your grandfather had to go to war. I was so afraid of losing him that the only way I could stay normal was to dance. I put all my energy and time into practicing and I became very good. Critics praised me, the public loved me, but all I could feel was the ache in my heart, not knowing whether the love of my life would ever return. Then one day a letter came. There were only three sentences: ‘I have lost my leg. I am no longer a whole man and now give you back your freedom. It is best you forget about me.’’’
“I made my decision there and then. I traveled away from the city. When I returned I had bought myself a stick. I told everyone I had been in a car crash and that my leg would never completely heal again. My dancing days were over. No one doubted the story — I had learned to limp (一瘸一拐地走) convincingly before I returned home. And I made sure the first person to hear of my accident was a reporter I knew well. Then I traveled to the hospital. They had pushed your grandfather outside in his wheelchair. I took a deep breath, leaned on my stick and limped to him.”
“I showed him newspaper articles of my accident. ‘There is a whole life waiting for us out there! But I am not going to carry you. You are going to walk yourself.’”
“I limped a few steps toward him and showed him what I’d taken out of my pocket. ‘Now show me you are still a man.’ I said. He bent to take his stick from the ground and struggled out of that wheelchair. He managed it on his own and walked to me and never sat in a wheelchair again in his life.”
“What did you show him?” I had to know. Grandma looked at me and smiled. “Two engagement rings, of course. I had bought them the day after he left for the war and I was not going to waste them on any other man.”
1.What does the underlined word “it” in the first paragraph refer to?
|
A．Her accident. |
B．Her pet. |
C．Her leg. |
D．Her dancing career. |
2.Which is the correct order of the following events according to the passage?
a. Grandfather lost his leg in the war.
b. Grandmother bought two engagement rings.
c. Grandfather was inspired to stand up on his own.
d. Grandmother pretended she was lame.
e. Grandmother became an excellent dancer.
f. Grandfather had to go to war.
|
A．e-f-b-a-d-c |
B．f-e-a-c-b-d |
|
C．f-b-e-a-d-c |
D．e-b-f-a-c-d |
3.Which of the following words can best describe grandmother?
|
A．Thoughtful and determined. |
B．Unselfish but stubborn. |
|
C．Courageous but unreliable. |
D．Sensitive and dishonest. |
4.What’s the main idea of the passage?
|
A．The love of a disabled couple. |
B．The grandmother’s unconditional love. |
|
C．The meaning of an engagement. |
D．The grandfather’s brave story. |
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